Anantaya - Beyond Time’s Limits

"Anantaya" literally means - to possess the infinite, something that goes beyond boundaries of past, present, and future. By blending tradition with thoughtful design, Anantaya builds what lasts, cherished for generations.

Timelessness, continuity, and design that carries forward legacy.

Together

Ayush and Geetanjali Kasliwal

Ayush and Geetanjali Kasliwal have redefined the Indian craft sector - building Anantaya as a design house where every object is a vessel of culture, care, and quiet innovation.

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The Founder

Geetanjali Kasliwal

Geetanjali Kasliwal is the Co-founder and Managing Director of Anantaya and AKFD Studio. An architect by training, with credentials from TVB and ISB-Goldman Sachs BIMTECH, she leads with clarity, compassion, and a strong cultural vision.

Professional Journey

She has shaped Anantaya into a globally respected lifestyle design house, overseeing business, creative, and strategic growth. A firm believer in design with purpose, she has championed India’s artisan communities and co-founded MaahiRoj, the world’s first earth-focused sustainability festival.

Philosophy and Impact

Geetanjali bridges heritage with modern design systems — fostering women’s economic independence and mentoring artisan-led businesses across India. She is known for creating ecosystems where craft thrives in both tradition and transition.

Accolades

Named among 100 Successful Women Entrepreneurs in MSME and Wommanovators of India, she has received the COWE India Excellence Award and continues to represent Indian design on global platforms.

Co-Founder and creative director

Ayush Kasliwal

Ayush Kasliwal is one of India’s leading design thinkers - a practitioner who bridges tradition with timeless design. A graduate in Furniture Design from NID Ahmedabad, his work draws from Indian crafts, architecture, and spiritual geometry, reinterpreted with a contemporary eye.

Professional Journey

Co-founder and Creative Director of AKFD Studio and Anantaya, Ayush works across scales - from handcrafted furniture to installations like Mudra at Delhi T3 and retail experiences like Narendra Bhawan, Bikaner. He also led the creation of the Handmade in Rajasthan identity.

Philosophy and Impact

He believes “objects are messages in physical form,” designing with deep cultural intent and a commitment to artisan livelihoods. His work uplifts thousands across India and reflects a model of inclusive, sustainable business.

Accolades

Honored with EDIDA Designer of the Year, Lexus Design Award, and multiple UNESCO Awards of Excellence, his studio is listed among AD’s 100 Most Influential Design Firms in the Indian Subcontinent.

Why We Create

To preserve the soul of Indian craft - not as memory, but as something lived, useful, and quietly powerful.

Anantaya was not born to follow trends, mass-produce beauty, or simply decorate space.

We create because we believe that objects carry memory - and when shaped with purpose, they become vessels of meaning, culture, and quiet impact.

How We Create

Not manufactured. Crafted - through dialogue, tradition, and intention. Each object is a quiet collaboration between memory, material, and meaning.

At Anantaya, creation begins in the hands of artisans and the depth of cultural traditions - not on an assembly line. We co-create through mutual respect, blending ancestral knowledge with contemporary design.

Our process starts with research: understanding rituals, techniques, and regional context. From this foundation, we shape forms that are relevant, respectful, and rooted.

We work with natural, repurposed, or local materials, and refine through slow, human hands - embracing imperfection as a mark of authenticity.

Every object is made not just to serve, but to speak - of heritage, intention, and the quiet power of craft.

Products Categories

Decor

Bring soul into your space with handcrafted accents made to be noticed and remembered.

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Tableware

Turn every table into a setting worth pausing for, with pieces shaped for beauty and use.

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Lighting

Shape the mood of your rooms with light that feels alive and draws people in.

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Furniture

Crafted to anchor your home with comfort, character, and quiet strength.

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Beautifully Boundless

With almost two decades of crafting treasures that celebrate the handmade, Anantaya manifests an extensive array of unique products.

Art

Anantaya was founded by Ayush and Geetanjali Kasliwal, a designer–entrepreneur duo from Jaipur. Drawing inspiration from India’s rich artisanal heritage, they envisioned a brand where traditional craftsmanship meets contemporary design. Every creation is a piece of art — thoughtfully designed, skillfully handcrafted, and made to inspire beauty in everyday living.

Traditions

Our work is deeply rooted in India’s centuries-old craft traditions. By collaborating with master artisans, we preserve age-old skills while giving them new relevance in today’s world. Each piece carries stories of heritage, culture, and the human touch.

Naturality

We believe in designs that are in harmony with nature. Our products use natural, responsibly sourced materials, crafted to bring warmth, texture, and authenticity into your spaces - creating a home that feels alive and connected to the earth.

Innovation

Innovation for us is about reimagining tradition. We blend time-honoured techniques with modern design thinking to create products that are functional, sustainable, and timeless - pushing boundaries while staying true to our roots.

Sustainability

Sustainability at Anantaya is rooted in practice, not performance. We use natural, local materials, repurpose surplus, and rely on low-impact, handcrafted processes. By collaborating with artisans, we create lasting products and livelihoods - built to endure in both form and meaning.

Awards

Awards &
Recognition

Each recognition is a reflection of our commitment to design, heritage, sustainability, and community.

UNESCO Seal of Excellence

(4-time recipient)

For craft design and sustainability, including the Lau Diya Lamps

World Craft Council Award of Excellence

(2022)

For the Bidri Stationery collection

Craft Brand of the Year Award

(2022)

For outstanding contribution to India’s craft sector

SIDBI & Union Minister Nitin Gadkari Award

(2022)

For the Bidri Stationery collection

EDIDA Designer of the Year– Ayush Kasliwal

(2013)

Elle Deco International Design Awards

Lexus Design Award India – Ayush Kasliwal

(2019)

Architectural Digest AD100

(2018)

Named among the 100 Most Influential Design Firms in the Indian Subcontinent

British Council Finalist

(2022, 2018, 2016)

Young Creative Entrepreneur AwardAyush Kasliwal

COWE India Excellence Award – Geetanjali Kasliwal

(2022)

FICCI FLO

(2021)

100 Successful Women Entrepreneurs in MSME

FICCI FLO

(2021)

Women of the Future & Wommanovators of IndiaGeetanjali Kasliwal